Any organization, worth its salt, must have a significant and a visible presence in each of the big four digital marketplaces. The fact that more than 94 percent of businesses use social media as a marketing platform, that it has a wide reach, and that millions spend as much as ten hours each week on social media sites, makes it a no-choice option for businesses with marketing departments to use as best as they can.
How do businesses use these sites to their advantage? They create a page for their business, which Facebook users can follow it is like having a surrogate website. Businesses use this page to market their products and services, to offer deals and generally post matter that adds to their image and branding.
Twitter is similarly used. Its short messages, maximum limit of 140 characters, appear on the homepage of all Twitter users who follow that account. Given that Twitter has an unbelievable reach, the organizations products are given extensive exposure.
Google+ not only provides the features that Facebook does but is also able to combine with the Google Search Engine and Google Adwords and Google Maps. Google+ does not stop targeted marketing, nor does it stop other forms of location-based marketing and promotion.
LinkedIn, considering that it is more of a professional business-related site, permits companies to create their personal as well as business profiles. Using widgets, companies can direct users to their content on Twitter and other sites. Members can also use the site, just as they use Facebook, and use Company Pages to inform the people about their services and products.
Companies create appealing and alluring content that persuade readers to share it with others on their social network. The companys message spreads across the social media platform and those who read it, find it more convincing because it comes from a trusted source, from someone they know. What is more, this sort of marketing does not cost the company a penny as it spreads through word of mouth. Apart from serving as an inexpensive marketing medium, companies also have the advantage of interacting with a target audience, thereby managing to reach the specific people for whom the products or services are intended.
2020 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the curve:
- Go Live
Video was a major driver of social media activity throughout 2016. Thanks to significant efforts by all the major social platforms, video is no longer limited to pre-recorded content. Instead, live video is an area that continues to gain more traction. From Facebook to YouTube to Instagram, users are interacting with each other through live streams. In terms of what a business can do with this form of social media interaction, there are a number of avenues to test out. Whether it’s a Q&A or behind the scenes tour, the main thing to keep in mind is the live video’s all about authenticity. So even though good audio and lighting are important, the best way to figure out what works best is to jump in and try a few streams.
More social media activity is moving from the traditional platforms and into messaging apps. This behavior is one of the reasons that Facebook was willing to pay so much to acquire WhatsApp. While the personal nature of messaging may seem like it will exclude businesses, that doesn’t have to be the case. Most of the big messaging apps and platforms are making it possible for businesses to offer customer service. Businesses can even take this activity a step further through the use of chatbots, which are one of the hottest areas of tech in 2017.
- Pay to Play
There were a lot of uproars last year when Facebook made changes to their algorithm that reduced organic reach. But because the pace of social media activity only continues to accelerate, this isn’t something that will change any time soon. However, what businesses often overlook is the very affordable nature of social media advertising. By taking the time to experiment with paid social media activity and looking into other platforms like YouTube or Pinterest, businesses can achieve a very desirable return with only a minimal investment.
- Social Commerce
Because there are only so many hours in the day, social media platforms want to keep their users around for as long as possible. One way they’re doing this is by enabling social commerce. Keep in mind that this activity can extend beyond products and into things like services, which is why businesses across all sectors should think about how they can utilize the latest social commerce features.
If you want help with staying on top of these social media marketing strategies and any others that may work for your business, be sure to take a look at our social media marketing services. You should also check out the social media certification and social media training courses we offer.
This is the syndicated copy of an original article posted at webstrategyplus.blogspot.com
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